Local Store Marketing or LSM is a marketing technique that the retail industry recognizes as one of the most effective in terms of return on investment (ROI). It is often also referred to as “guerilla marketing.” Well, Buzz has been into LSM so long we own the domain: Localstoremarketing.com! There you will find how our exclusive LSM Market Action Plan or M.A.P. can make a world of difference for your retail business.
For the vast majority of retail businesses, research has shown eighty percent of sales typically comes from within a three-to ten-mile radius of the location. Do you know your numbers? LSM focuses marketing efforts on drawing guests from within that area. Simply stated, Local Store Marketing refers to programs and activities planned around an individual retail business.
Buzz New Media’s M.A.P. provides an easy to follow roadmap for owners, operators, managers and personnel on how to plan and implement LSM activities. By integrating LSM with the rest of your marketing communications, Buzz New Media will help make sure your brand message and promotional efforts reach the maximum number of existing and potential customers. To learn more about LSM and cross-channel marketing give us a buzz or contact us today!