Stage 2: Management
In Stage 2, approximately 60% of a company’s focus is on the Big 4 Plus More, 10% of the focus is on creative and offer development, 20% on quantitative metrics (traffic, inbound links, likes, etc.) and 10% on qualitative metrics (brand sentiment, surveys, polls, etc.).
- Approach: Tactical
- Focus: Mid-Term
- Objective: Customer Engagement
- Results: Increased Traffic
Source: Jamie Turner