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Stage 2: Management

In Stage 2, approximately 60% of a company’s focus is on the Big 4 Plus More, 10% of the focus is on creative and offer development, 20% on quantitative metrics (traffic, inbound links, likes, etc.) and 10% on qualitative metrics (brand sentiment, surveys, polls, etc.).

  • Approach: Tactical
  • Focus: Mid-Term
  • Objective: Customer Engagement
  • Results: Increased Traffic

Source: Jamie Turner