
Stage 3: Optimization
Approximately 25% of the focus is on the Big 4 Plus More,10% on creative and offers, 10% on quantitative metrics, 10% on qualitative metrics, 25% on improving conversion and optimizing the campaign and 20% on tracking profits and ROI.
- Approach: Strategic
- Focus: Long-Term
- Objective: Social Media ROI
- Results: Revenue Growth
Source: Jamie Turner