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Stage 3: Optimization

Approximately 25% of the focus is on the Big 4 Plus More,10% on creative and offers, 10% on quantitative metrics, 10% on qualitative metrics, 25% on improving conversion and optimizing the campaign and 20% on tracking profits and ROI.

  • Approach: Strategic
  • Focus: Long-Term
  • Objective: Social Media ROI
  • Results: Revenue Growth

Source: Jamie Turner