Why is Social Networks Marketing important to my business?

Social Network Marketing may sound trendy, but it can translate into real benefits for you and your company. Online networks help you market your product, hire the right people, or drive new customers to your business.

Different Social Networks provide different opportunities for your business. LinkedIn can help for Entrepreneurial Reasons such as prospecting for clients, marketing, and looking for a partner in a joint venture, and hiring trusted, competent employees. Facebook is more focused on connecting with clients and promoting your brand and/or products. Twitter is additional tool to connect to clients and to gain advice and insight into your industry. When combined with an effective Social Network Marketing strategy you can realize measurable benefits for your business.

Is Social Network Marketing an affordable advertising option?

Social Network Marketing is a more efficient for of advertising than print or television advertisements, according to ComScore. Social networking sites are providing an affordable option to reach customers and niche groups without having a large advertising budget. Choosing the right mix and content is the tricky part. Buzz New Media can help.

Is there a strategy or plan for my business to use?

There is a strategy that can help your business utilize Social Network Marketing mediums. A successful campaign should be tailored for your specific busniess needs. A different strategy is required for a smaller restaurant and a large company dealing with B2B.

Though Social Networks are different from traditoinal media, some things remain constant. The first step is to understand your business needs and client demographic. The second step is understanding how to reach and interact with that demographic. The third step is to craft your Social Network Marketing campaign so that it has a call-to-action for the consumer and metrics to track your success. The final step is to engage your network in an efficient manner with useful and relevant information and gain successful conversions and return customers.

Let Buzz New Media help you figure out how to make your Social Network Marketing a success!

Are there statistics to validate this?

According to Nielsen, total minutes spent on social networking sites in the U.S have increased 83% in the last year. Total minutes spent on Facebook increased by almost 700%!

Another significant survey by StrongMail Systems released new survey data that points to the emergence of social media as a direct marketing channel and a significant planned investment in email marketing and social media programs in the second half of 2009. The survey revealed that social media has been an important initiative with email marketers, with 66% planning to integrate the two channels in 2009, and 48% who have already formulated a strategy for achieving this initiative. Of marketers planning to increase budgets in 2009, 83% will increase spending in email marketing, followed by social media at 62%. Be ahead of the curve and get involved with social networks today.

What tips do you have for social networking and my business?

Here are some helpful tips to many social networking sites:

Know the Specifics of the Site. Every Social Networking site has a set of its own rules and regulations. Know these before trying to use the site as an advertising medium. Breaking site norms can offend the users.

Position yourself as the expert. Write about what you have expert knowledge in. Do you have relevant tips or tricks that your clients would find useful? All current trends on Social Network Marketing show that quality posts are far more important the the quantity of posts.

Help Others. By helping others you will in turn help yourself. Social Networking is reciprocal. Helping connecting with others for business is a two-way street.

What are common mistakes business make on Social Networks?

Control your flow of information. Having a profile open to a large audience does not have to be risky for your reputation. You control the level of detail in your profile and you can adjust privacy settings to allow only "friends" to find you. Profiles can include photos, videos and interests.

Make sure to choose the correct social networks for your business. You don't have to be a member of every social network, just the ones that make sense for your business. Promoting your brand and hiring employees are better served in different social networks.

Do Not Annoy Your Customers. Offer useful information rather than push information upon your customers. Value, not spam advertising, should be your company's offering.

Follow Through on Your Promises. Keeping your promises will preserve your reputation and help foster a personal introduction. Trust is a key first step.

How does Social Network Marketing help me gain new customers?

Socializing online has become incredibly popular for customers.  Facebook has over 250 million profiles now! Social networks attract people to the internet community with the opportunity to connect to others. Statistics are available for things such as region, education, date of birth, political alignment, culture, language, likes and dislikes. They provide highly valuable demographics and marketing information on a voluntary basis. You can use this to see who is interested in your products and to market effectively.

Brand building works great with social networks as well because the users are spending a lot of time on the sites. Users frequently share links to groups and applications with friends who would find them interesting.  Use word-of-mouth to help build your brand and its reputation.

What is Twitter and how can it help my business?

Twitter is a free social networking and micro-blogging service that enables its users to send and read each others' updates, known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the author's profile page and delivered to other users - known as followers - who have subscribed to them.

It can establish a personal brand. This social media platform can build your personal brand. It is personalized and helps establishe you as approachable and connected.

It helps you get feedback. Do you need an alternative perspective on how a website looks or the right course of action to take? Then blast out a message that asks for advice and you’ll receive replies from many users.

It can provide live coverage. Detailed coverage of an event is limited by Twitter’s message size, but it can allow real-time commentary which helps to initiate further discussion on the event as other Twitter users spread the word. Vanderbilt University used Twitter for live coverage on their Commencement.

What is Facebook and how can it help my business?

Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.

You can use Facebook's ad builder to find out how many of your prospects are already on Facebook. It filters criteria like age, gender or interests, all of which are great demographic information for your company.

Common interest groups connect through Facebook like high school and college networks and geographic networks. All of this takes strategic time management and a specific marketing plan of action. Buzz can create this for you.

How long should I spend on Social Networking sites?

A study run by business social network MeettheBoss.com revealed that executives are spending an extra 11 hours a month online sharing their professional experiences and learning from their peers. Over 90% of respondents said they felt their time online was ‘very valuable’ to their daily role.

Most business owners and managers do not have this kind of time to spend on social network sites. That is where Buzz comes in. Using Buzz New Media allows your business to save its valuable time and effort while getting a professional social networking operator and strategist. Are you interested in running your own profiles, but need a primer of best practices and tools? We can help your business with that as well.

Why choose Buzz New Media to assist me with Social Network Marketing?

When looking at all the new and upcoming social and mobile media one can feel overwhelmed, but do not fear Buzz is here. Buzz New Media can efficiently choose the correct mix of social media and mobile marketing to fit your business. Buzz is on top of all current and upcoming trends in the marketing arena. As we say at Buzz we are “Bringing it all together"©.

See What Buzz can do for you today!

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