Local Store Marketing (LSM), or Guerilla Marketing, is a marketing technique that the retail industry recognizes as one of the most effective in terms of return on investment (ROI). 
In the restaurant industry alone, eighty percent of a retail’s business typically comes from within a three-to ten-mile radius of their location. As such, LSM focuses marketing efforts on drawing guests from within that area.

Simply stated, Local Store Marketing refers to programs and activities planned around an individual retail business. 

Retail M.A.P. teaches owners, operators, marketing and advertising agency personnel how to plan and implement these activities.